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What's the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads

July 6, 2015

This realistic, upsetting approach rises above category clichés owing to a strong element of hope that's lacking from many similar initiatives (the classic "ghost girl" spot creeps to mind). Here, each story presents the possibility that disaster can be avoided, if only people ask the right questions—and think carefully before they answer.

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← New Mexico Gov. Susana Martinez unveils new anti-DWI ads

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New Mexico Department of Transportation's JUSTDRIVE Campaign was created to help reduce the number of distracted driving crashes and fatalities on our roadways.
Through our continuing efforts, we promote the safe practices of not using a cell phone or other personal device while driving, as well as avoiding all other driver distractions.
We strive to educate drivers about laws restricting such unsafe, dangerous behaviors, with the ultimate goal of ending distracted driving in the state of New Mexico.


©2025 New Mexico Department of Transportation. All rights reserved.